With over 25 years of brand and agency experience, I am a results-driven marketing leader specializing in transformation and scalable growth. I develop high-impact integrated campaigns, optimize resources strategically, and execute marketing activations that drive measurable business results for both local and global organizations.
My expertise lies in crafting dynamic go-to-market strategies and delivering agile plans that can flex as business needs evolve or market forces shift. I have successfully modernized marketing operations at Fortune 500 companies and local businesses alike by breaking down silos and aligning efforts to boost organizational effectiveness across retail, DTC, and eCommerce channels.
In addition to leading large-scale initiatives, I bring deep experience in developing localized marketing strategies to increase top-of-funnel consideration, strengthen community engagement, and build mutually beneficial partnerships. I help brands and nonprofits navigate today’s fast-changing consumer landscape with clarity and confidence. Additionally, I bring unique expertise as a nonprofit founder and peer-to-peer (P2P) fundraising expert, designing strategies that mobilize communities, amplify impact, and drive sustainable growth.
My approach is rooted in delivering tailored, actionable strategies that align with each organization’s unique goals—regardless of budget, audience, or industry.
LEADERSHIP ROLES:
BIKES FIGHT CANCER | Co-founder, Board Member, Event Director
GREENFIELD SAVINGS BANK | Marketing, Communications & Philanthropy
BUILD-A-BEAR | Strategic New Business Conception
YANKEE CANDLE, NEWELL BRANDS | Omnichannel Marketing
AETNA HEALTHCARE | Local Market Event and Sponsorship Consulting
HASBRO | Consumer Marketing, Partnerships and Promotions
ARNOLD | Brand Promotions and Sponsorships
DIGITAS | Events, Sponsorships and Promotions