Event fundraising success depends on more than a great event, it depends on clear, intentional communications that activate participants, sustain momentum, and build long-term engagement.

The Event Fundraising Blueprint Course is a practical training designed to help nonprofit teams optimize their event communications to drive higher participation, stronger fundraising performance, and better retention year over year

Built and led by Box of Crayons Consulting, this course equips your team with the tools, frameworks, and action plans they need to improve peer-to-peer fundraising outcomes immediately.

Who This Training Is For

• Nonprofit fundraising and development staff of nonprofits 

• Event managers and peer-to-peer fundraising leads

• Marketing and communications professionals supporting fundraising events

• 100% reimbursement for organizations 1-50 people, 50% for 51-100 people

This training focuses on the basic brand and marketing fundamentals nonprofits need to build trust, strengthen community relationships, and support diversified fundraising, especially as funding becomes less predictable. Effective marketing, especially for nonprofits, is rooted in clear messaging, audience understanding, and consistent communications. Organizations with strong marketing foundations are easier to understand, remember, and engage.

Nonprofit Brand & Marketing Fundamentals is delivered in two sessions (3 hours each), this training equips nonprofit professionals with practical, job-ready skills using the Box of Crayons Brand Blueprint framework. Through real-world examples and hands-on planning, participants learn how to clarify their brand and apply marketing fundamentals across fundraising, communications, and community engagement, building internal capacity and strengthening long-term resilience.

Who This Training Is For

• Nonprofit fundraising and development staff of nonprofits 

• Marketing and communications professionals in the nonprofit space

• 100% reimbursement for organizations 1-50 people, 50% for 51-100 people

This training equips small business professionals with job-ready skills and frameworks to understand brand fundamentals, always-on brand marketing, and performance-driven tactics that support awareness, demand, and sustainable growth.

Brand & Marketing Fundamentals for Small Businesses is delivered in two sessions (4 hours each), and emphasizes the relationship between brand marketing (long-term awareness and engagement) and product/performance marketing (short-term demand and results), demonstrating how these disciplines work together to improve marketing efficiency and return on effort.

Who This Training Is For

This course is ideal for small business owners and employees responsible for marketing, communications, social media, website management, sales support, and customer engagement, including marketing staff, managers, and operations leaders seeking foundational, transferable marketing skills.

The training focuses on implementing consistent, always-on marketing strategies that support organizational goals. Participants learn how to integrate brand, content, digital channels, and performance measurement into a marketing system that can be managed effectively in-house.

Marketing Made Simple: Building the Foundation for a Practical Marketing System is delivered as two 4-hour sessions or one full-day (8-hour) training, this course emphasizes building a strong marketing foundation rather than relying on disconnected tactics. Participants learn how to clarify their brand, define and prioritize target audiences, and align messaging, content, and channels into a cohesive, repeatable marketing system

Who This Training Is For

• Teams looking to improve marketing efficiency without increasing headcount

• Marketing, communications, development, and operations staff

• Small business professionals responsible for marketing execution

• Nonprofit professionals supporting fundraising, programs, or engagement