With over 25 years of brand and agency experience, I am a results-driven marketing leader specializing in transformation and scalable growth. I provide on-demand marketing leadership to help organizations position themselves for success, developing high-impact strategies and execution-ready plans that deliver measurable results.
My expertise spans go-to-market strategy, integrated campaigns, and agile marketing plans that flex as business needs evolve or markets shift. I’ve modernized marketing operations for Fortune 500 companies and local businesses alike; breaking down silos, optimizing resources, and aligning efforts to boost effectiveness across retail, DTC, and eCommerce channels.
In addition to leading large-scale initiatives, I bring deep experience in localized strategies that increase top-of-funnel consideration, strengthen community engagement, and build partnerships that last. I help both brands and nonprofits navigate today’s fast-changing landscape with clarity, creativity, and confidence.
As a nonprofit founder and peer-to-peer (P2P) fundraising expert, I design strategies that mobilize communities, amplify impact, and drive sustainable growth. My approach is always grounded in tailored, actionable strategy, delivering the right mix of storytelling, marketing leadership, and practical execution to meet each organization’s unique goals.
LEADERSHIP ROLES:
BIKES FIGHT CANCER | Co-founder, Board Member, Event Director
GREENFIELD SAVINGS BANK | Marketing, Communications & Philanthropy
BUILD-A-BEAR | Strategic New Business Conception
YANKEE CANDLE, NEWELL BRANDS | Omnichannel Marketing
AETNA HEALTHCARE | Local Market Event and Sponsorship Consulting
HASBRO | Consumer Marketing, Partnerships and Promotions
ARNOLD | Brand Promotions and Sponsorships
DIGITAS | Events, Sponsorships and Promotions